(This session will be held in English) Numbers and figures, user testimonials, progress reports,… When it comes to communicating about your organization’s societal impact, many approaches are possible. Everything starts with defining your wanted impact. What positive changes do you bring about in society? Which problems do you solve? These questions will help you to shape your impact story to get users, sponsors, colleagues, clients etc. on board. In this session, Iris Verhoeyen (Social Innovation Factory) will share inspirational examples and practical tips to get started with impact communication.